How Does A Book Become A Bestseller? Readers’ Mailbag April 21, 2017

In this week’s Mailbag I deal with a question about how a book written for a popular audience becomes a bestseller, specifically with regard to Misquoting Jesus, my book that has sold the best of all by far.

 

QUESTION:

In your previous answer to me you indicated that what makes a bestseller, in the end of the day, is massive media attention.  My question now is what sparks this attention. In other words, why, out of all your books, did Misquoting ...

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