How Does A Book Become A Bestseller? Readers’ Mailbag April 21, 2017

In this week’s Mailbag I deal with a question about how a book written for a popular audience becomes a bestseller, specifically with regard to Misquoting Jesus, my book that has sold the best of all by far.

 

QUESTION:

In your previous answer to me you indicated that what makes a bestseller, in the end of the day, is massive media attention.  My question now is what sparks this attention. In other words, why, out of all your books, did Misquoting ...

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Who Changed the Bible and Why? Diane Rehm Show

When my book Misquoting Jesus came out, I had a number of radio and television interviews, including this — one of my favorites, on the The Diane Rehm Show (December 5, 2005).  The show is produced at WAMU 88.5 and distributed by National Public Radio, NPR Worldwide, and SIRIUS satellite radio. This episode was called “Who Changed the Bible and Why?”

In the interview I talk about how scribes copying the NT made both mistakes and intentional changes, and how some of these ...

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