How Do You Publish a Book for a General Audience?
In my previous post I talked about what it takes to write and publish a scholarly book. Most people who aren't scholars aren't thinking that way. They want to publish a book for a broader audience to get their ideas out there. How do you do that? These days it can be done relatively simply by self-publishing. I know almost nothing about how that works, other than that people do it all the time (more books get published that way than with trade-book publishers, I believe). But I can say something about what it takes to get a book published with a professional publisher. That, as it turns out, is really tricky, for reasons some people may not expect. It involves a weird Catch-22. In most academic fields -- whether astronomy or biblical studies -- trade books (that is, books for a broader readership) have normally been published by scholars who want to communicate with non-scholars. The problem is that most scholars are not particularly adept at doing that -- they have difficulty explaining their [...]



