Authors and the Fiasco of Book Tours
With the advent of social media, author book tours have more or less gone the way of the stegosaurus. Some authors do them, but mainly only the celebrities, Hilary or David Sedaris. And you might be surprised to know that most authors think their demise is a very good thing. A book tour sounds exotic – at least it always did to me: “An Eleven-City National Book Tour!!!” How good can it get? Well, actually, it can get a lot better… Let me preface this by saying that right now is an absolutely awful time to be publishing a book, the worst time in recorded history (well, OK, in my recorded history). The only way to sell a book seriously is to get serious media attention. That means TV, radio, and front covers. But at this stage of human evolution, if your name is not Donald, Bernie, or Corona, it just ain’t gonna happen. The media can’t squeeze it all in, and books are at the bottom of the heap. Even if your book is [...]