Fresh Air Interview for Heaven and Hell: Airing Tuesday!
As most of you know, my new book Heaven and Hell: A History of the Afterlife, is due to come out in two days, on Tuesday March 31. I am very lucky to say that I have done an interview with Terry Gross for Fresh Air that will be playing that day. If you’re not familiar with the show, it is probably the premier interview radio program in the country, with millions of listeners; it will be playing on your local NPR station and, of course, can be listened to online. Check it out at https://www.npr.org/programs/fresh-air/ It is an unfortunately very timely book just now. But, as I’ve mentioned before, even though lots of people have more time to read now than ever because of our time of crisis, it is almost impossible for publishers to get the word out about their new books. The only effective market strategies these days (I don’t mean corona-days but 2021-days in general) are social media (to a limited extent) and TV/radio media. And TV/radio media is not interested [...]