The Marvels of Media Attention
My first trade book – that is, book written for a general audience, instead of for fellow scholars (academic monographs) or college students (textbooks) -- was 19 years ago now, Jesus: Apocalyptic Prophet of the New Millennium. I think it’s safe to say that when I wrote the book, I knew virtually *nothing* about writing a trade book. My editor at Oxford University Press urged me to write it and I reluctantly agreed. I was reluctant because I did not want to write for a general audience. At that time I wanted to spend my life writing scholarship for scholars. But I thought, well, why not – I’ll give it a shot. But it was to be a one-off, not a career. I didn’t really know the difference between trade books and scholarly monographs, except when it came to audience. I realized that I would not be writing for experts like the guy in the office next to me, but for lay folk like the guy across the street. I suppose that was pretty much [...]