How Do Popular Books Get Their Titles?
This now is the third of my series of FIVE FAVORITES from blog posts in previous years; this one is taken from 2014. ******************************** How do trade books -- written for a general audience -- get their titles? There's not an easy answer to that. Most scholarly books are simply given a title by the author; the publisher has to agree, of course, and they have the last word. They are unlikely to accept anything "cute": for scholarly books they want the titles to sound erudite and learned. If they are meant to be “clever” then they are to be clever only to those on the academic inside who catch the allusions. Trade books are meant to be witty and intriguing for a general reader, and a sign that the book will be really interesting and about something that the reader wants to learn more about. In the best cases, the reader – a non-scholar – should read the title and think, “Huh, I’d like to know about that!” or “Huh, I wonder that that’s [...]

